LEGAL BASES FOR PERSONAL DATA PROCESSING
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive email newsletters.
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us, we’ll collect your address details to deliver your purchase, and pass them to our courier.
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting Claritystamp Ltd to law enforcement.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we may use your purchase history to send you or make available personalised offers. We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.
WHEN DO WE COLLECT YOUR PERSONAL DATA?
When you visit our Site and use your account to buy products and services, or redeem vouchers from Claritystamp Ltd on the phone, in person, or online.
When you make an online purchase and check out.
When you create an account with us.
When you sign up to our e-mail newsletter.
When you engage with us on social media.
When you join a New Design Club (such as Clarity New Design Gold Club).
When you contact us by any means with queries, complaints etc.
When you enter prize draws or competitions.
When you book any kind of appointment with us or book to attend an event (for example to attend a workshop).
When you choose to complete any surveys we send you.
When you comment on or review our products and services.
When you’ve given a third party permission to share with us the information they hold about you.
We may collect data from publicly available sources when you have given your consent to share information or where the information is made public as a matter of law.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. The cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Overall, cookies help us to provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site or over the phone, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
-Communicate with you.
-Screen our orders for potential risk or fraud.
-When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
-Administer any of our prize draws or competitions which you enter.
-Develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Additionally, we use this Device Information to develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with trusted third parties to help us use your Personal Information, as described above.
For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
When you purchase a ‘Pay Monthly’ New Designs Clubs Subscription, your Order Information is passed to ‘Recharge,’ a trusted third party, stored securely and used to fulfil your subscription on a monthly basis for the term of your subscription (usually one year). We may also use your Order Information to contact you about your subscription, or to ask you about continuation of your subscription.
To give you the best experience when visiting our Site, your Personal Information will be transferred outside of Europe. Where your Personal Information is transferred outside of the EU, the companies we use for processing comply with the EU-US and Swiss-US Privacy Shield Frameworks. We currently use the following companies, who may process your personal data as part of their contracts with us:
Shopify - https://www.shopify.com/legal/privacy
Recharge - https://rechargepayments.com/privacy-policy
MailChimp - https://mailchimp.com/legal/privacy
Google - https://policies.google.com/privacy
Twitter - https://twitter.com/en/privacy
Instagram - https://help.instagram.com/
YouTube - https://policies.google.com/privacy
Pinterest - https://policy.pinterest.com/en-gb/privacy-policy
Facebook - https://www.facebook.com/privacy/explanation
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
E-mail marketing (if applicable): With your permission, we may send you e-mails about our store, new products and other updates.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
If you have elected to save your card payment details in the checkout ( by ticking the 'remember me' function in the checkout of our store), and wish to opt out. You can do so here:
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
To protect your Personal Information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
LINKS TO OTHER WEBSITES
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
When we collect Personal Information, we will maintain this Information for our records unless and until you ask us to delete this information.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by post using the details provided below:
Unit A, Gaywood Farm,